What is a copywriter?

The key to copywriting is to give not ask.

People always ask ‘what does a copywriter actually do?’. ‘Do you copyright things?’ We most certainly don’t copyright but we do copyWRITE. We sell and market your business or promote your event through the power of words. And don’t be mistaken in thinking language isn’t a powerful marketing tool, it’s one of the best. It is hard to get right though, which is why a copywriter is an essential tool for your business.

If you want people to come to your event, give you a call, buy things from your website, they have to see what’s in it for them. Us people are pretty selfish and if we don’t see a personal gain we aren’t interested. A copywriter will show the target audience what they can gain from parting with cash.