Why hire a copywriter?

/ Lauren Bell Copywriting/

Been wondering why you should hire a copywriter?

Your business could suffer without one.

Ever visited a website and thought 'great content, shame about the glaring spelling mistakes?'. Well, I'm biased of course, but whenever I see a Facebook post, Tweet or website that has terrible spelling, I cringe. Not only will they not get my business, I'll disregard them as a respectable website. Turns out, there are stats that back it up too.

  • Three quarters (74%) of those that browse the big wide web pay attention to spelling and grammar on business sites, according to RealBusiness. And well over half (59%) would avoid doing business with a company who have made obvious grammar or spelling errors.

Do I need to hire a copywriter?

So for those of you that think 'how bad can the wrong wear be?' or 'how can one dropped apostrophe really harm me?', you really should re-think.

Whether you hire a copywriter in-house, or hunt me down, an experienced freelancer, you will be doing yourself a favour. I have so many services I can offer and testimonials to prove I'm not all talk.

  • Did you also know, visitors only read 20% of the content on a web page, according to the Nielson Norman Group)? An experienced web copywriter will make sure the most important details get noticed.

Half your battle when trying to nail your business website is getting the right balance of human and robotic features. Yes, a virtual chat button might be helpful in some instances, but if your website is clear and concise in the first place, there will be less need for instant answers.

Should I hire a copywriter?

Making your website make sense is something a copywriter can help with. Real business agrees that sales are driven by pushing emotional buttons and genuine relationships built between seller and consumer, just another reason why you should hire a copywriter.

The writing on your product packaging, website, brochure, or flyer, says an awful lot about you as a business. Content filled with grammar and spelling errors? It says to your potential customer you're a sloppy businessperson. Your monthly blog out late again? That you can't stick to your word. How you present yourself really does matter. So don't forget that. And drop me a quick line if you want to find out more about how I can help.